Our Money, Our Power Summit
Jannese Torres
(Yo Quiero Dinero)
La Concha Resort
San Juan, Puerto Rico
Overview
Our Money, Our Power was the first live summit from Yo Quiero Dinero founder and Latina money expert Jannese Torres. Set in San Juan, Puerto Rico, it brought her online community into the room for the first time, creating a culturally rooted, joy‑forward space where women could talk openly about money, power, and building generational wealth. This inaugural event doubled as a homecoming and a launchpad: Jannese’s first live experience and the foundation for a repeatable, premium flagship event.
Objective
Design and produce a first‑ever live summit that turned the Our Money, Our Power promise into a physical experience: an intimate, highly curated environment in Puerto Rico where Latinas and women of color could learn concrete wealth‑building strategies, connect with each other, and see themselves reflected at every touchpoint.
What We Built
Full brand and summit identity developed for Our Money, Our Power, from logo and visual system to all conference assets across digital marketing, slide decks, signage, and print collateral
Experience and programming architecture shaping the summit arc, session flow, and built‑in connection time so the event felt part workshop, part retreat, and part reunion
Money model, ticketing, and partner strategy collaboration defining pricing, tiers, VIP and sponsor packages, and vendor offerings so the summit worked as both a transformation vehicle and a repeatable revenue stream
Full‑service production and environmental design across venue layout, stage and scenic, decor, lighting, and wayfinding to create a warm, high‑touch, distinctly Puerto Rican environment
Guest experience, hospitality, and on‑site operations covering registration, gifting, F&B, and day‑of coordination so attendees felt held from arrival through the closing session
Highlights
Helped Jannese successfully launch her first‑ever live event and first in‑person gathering of the Yo Quiero Dinero community in Puerto Rico.
Turned an online brand and podcast into a tangible, in‑the‑room experience that deepened trust, loyalty, and perceived value.
Proved out a summit format, brand system, and money model that can be repeated and expanded for future Our Money, Our Power events.
Equipped attendees with concrete wealth‑building next steps, new relationships, and a shared language around money, planting seeds in the room that continue to grow long after the summit.
Scope / Services
Brand Development · Creative Direction · Full Service Production · Environmental Design · Fabrication · Signage · Branded Merchandise · Staffing · Guest Experience Design · Vendor Management · On-Site Hospitality · F&B Management
Bringing Our Money, Our Power to Puerto Rico turned Jannese’s online community into a real‑world movement: a live, culturally rooted summit where Latinas could talk money openly, build wealth plans, and see that financial freedom is possible for them.
