For this matcha festival activation, we transformed the traditional “tasting booth” into an immersive, creative brand experience. Guests were invited to slow down, enjoy their matcha, and then engage further through a hands-on art moment: Art of Tea’s minimalist white packaging became a blank canvas for personal expression, with each creation shared across social media as part of a giveaway. The result was an activation that stretched far beyond sampling — turning a simple presence into a multi-platform engagement experience that blended flavor, creativity, and community.