For Sabrina Carpenter’s hometown stop of the emails i can’t send tour, Spotify’s Pop Rising On Tour program wanted to give fans more than just a show: a moment they’d remember long after they left The Eastern. We built a fan‑first activation that layered experiential touchpoints, made‑for-social moments, and branded keepsakes into the night so the Pop Rising story lived both in the room and online.

The result was a small but mighty footprint that felt tailored to Sabrina’s fans and to Atlanta itself: an extra chapter to the concert experience that turned a single tour stop into a signature Pop Rising moment.