Song Start is Spotify’s nonprofit initiative providing free education and industry insight for rising songwriters and producers. For its launch, we translated the program’s identity into an immersive environment that celebrated its mission, spotlighted its collaborators, and introduced the series as a meaningful new resource for the creative community. The space felt less like a corporate rollout and more like a living classroom‑meets‑hangout, signaling that Song Start was built with artists, not just about them.