Tayla Parx Album Launch

Mack Sennett Studios,
Los Angeles, CA

Tayla Parx
Atlantic Records

Overview

To celebrate Tayla Parx’s Coping Mechanisms album, we produced an immersive world that visualized the record’s emotional arc — a sensory house party blending music, art, and inner healing.

Objective

Create an experiential album launch that invited guests to feel the album — transforming Tayla’s personal themes of vulnerability, joy, and growth into a multi-room installation.

Highlights

Full-scale artistic translation of a concept album into 3-D space.
Elevated indie label activation standards through cinematic production.
Event content captured and shared by major music media outlets.

Scope / Services

Creative Direction · Production Design · Fabrication · A/V · Talent Coordination · Experiential Programming

What We Built

Immersive environment design across multiple rooms, each representing an emotional state.
Custom installations + photo moments, mirroring album visuals and motifs.
Live performance + listening zones where fans could engage directly with Tayla’s art.
Lighting and projection design to guide emotional pacing from entry to exit.
Collaborations with sponsors + partners to amplify reach and production value.